Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
One single point of contact, from concept to publication. 12 years of experience. 15+ apps delivered.
In short: I build iOS and Android apps for clients in Vancouver (662,248 residents) and across British Columbia. One single point of contact, 12 years of experience, delivery from concept to publication in 8 to 16 weeks.
iOS and Android release 4 to 6 system updates every single year.
Every single one of these updates can break your application overnight.
A payment flow that worked flawlessly yesterday suddenly crashes because Apple changed a core security API. A login screen becomes entirely unusable on the newest Samsung device. Without regular maintenance, your app becomes technically obsolete in a matter of months in Vancouver.
And that is not even the worst part.
If you let your code gather dust, you risk outright eviction from the stores.
The App Store Review Guidelines allow Apple to remove apps that have not been updated in too long. Your entire initial investment disappears with one click.
There is no single type of maintenance, but three distinct pillars. Each plays a crucial role in the survival of your project in Vancouver.
If you ignore these three pillars, the punishment from the market is immediate.
The key point: without corrective maintenance, you lose user trust (a large uninstall after a technical bug). Without adaptive maintenance, your app eventually disappears from the stores. And without evolutive maintenance, your competitors in Vancouver simply overtake you.
A mobile application is a living digital product. The moment you stop taking care of it, technical debt accumulates. It is like termites in a wooden house. At first, you see nothing. Eventually, everything collapses.
My primary role is to protect your budget. Did you know that most an app's features are never used?
From Cannes, I help my clients avoid this massive waste. With 12 years of experience on iOS and Android, I know exactly where the money should go. We cut the fluff to focus on what brings actual value to your audience.
The key advantage: an app that launches fast, tests the market, and costs the right price. It's a matter of logic. Let's build the essentials first.
You are launching your project in Vancouver.
And you are probably wondering who to work with to build your mobile app.
It is the first major decision you have to make. Some people think that to succeed, you absolutely need a big agency right around the corner. Others believe they should outsource to the cheapest team they can find overseas.
Both options come with serious tradeoffs.
A big agency will assign your project to a junior developer you have never met. An offshore team will deliver code you cannot read, three weeks behind schedule, with zero accountability.
The most important factor in the success of an app is not just the code. It is communication.
When you work with me, you get one dedicated expert with 12 years of experience and over 15 delivered projects. Not an account manager. Not a rotating team. One person who knows your project inside out.
Vancouver runs on Pacific time, which is nine hours behind me. That sounds like a problem and is usually the opposite: you send feedback at the end of your day, I work while you sleep, and there is a new build waiting when you open your laptop. It only breaks down if a project needs live conversation every day, which most do not.
Making that rhythm work is a matter of discipline rather than luck. It needs written decisions instead of remembered ones, a build you can install every week rather than a demo you watch me give, and a habit of asking questions in batches rather than one at a time. Done properly, the effective pace is a full review cycle every day, which is faster than most co-located projects manage — the gap stops being dead time and becomes the time the work happens in.
Vancouver's mix of tech, film and outdoor industries produces a recognisable split in the work. Consumer products where the design bar is high and the competition is one tap away, and field tools for people working somewhere without reliable signal. Those pull in opposite directions: the first spends its budget on polish, the second on resilience. Deciding which one you are building, out loud and at the start, prevents the most common failure — a product that is neither beautiful enough nor robust enough because the effort was split down the middle.
There is a Canadian point worth settling early too. Depending on your users and your sector, data residency may not be a preference but a requirement, and British Columbia has historically been strict about where public-sector information is stored. Choosing a hosting region on day one costs nothing. Moving a live database between countries after launch is possible, tedious and entirely avoidable.
With Invent Better you get an installable build every two weeks, even when it is incomplete. That is the difference between following a project and waiting for one. You have access to the code repository from day one, and every decision is written down rather than remembered. A disagreement surfaces after two weeks, not at final delivery.
Software development is far too often treated as a terrifying black box.
In many traditional projects, you sign a massive specification document, you pay a hefty deposit, and then you just wait. For months, you receive nothing but vague updates. A few reassuring emails. A lot of "trust us, it is coming along great."
And then the day of the final big reveal in Vancouver arrives... and your heart sinks. The product looks and feels nothing like what you envisioned. But it is entirely too late, and your budget is completely gone.
The most important factor: when you work with me, that black box simply does not exist. Everything is entirely transparent.
What happens when your application completely crashes on a Tuesday morning? With a proper maintenance plan, the emergency response is codified and radically efficient for your business in Vancouver.
T+0 (The Alert): The monitoring probes detect an abnormal spike in crashes. I receive an immediate notification directly on my phone. You have not even opened your morning emails yet.
T+30min (The Diagnosis): I dive into the code. Is the problem coming from our app? From an external server that went down? From an unexpected iOS update? I isolate the root cause.
T+2h to 24h (The Fix): I write the technical solution. A bug blocking checkout payments is fixed the exact same day. A minor visual glitch will be scheduled for the next business day.
T+24h to 48h (The Deployment): The hotfix update is pushed to the stores. Google usually validates very quickly; Apple takes between 24 hours and a few days depending on review loads.
Preventive maintenance is what keeps your company off the front page of the local Vancouver news for all the wrong reasons.
During a takeover, a routine audit sometimes turns up something alarming. The application, built two years earlier by an agency that had since gone bankrupt, was storing user passwords in plain text directly in the local database.
This is a direct and massive GDPR violation. It is a flaw that could cost tens of thousands in regulatory fines, not to mention the total destruction of customer trust in the brand.
I immediately triggered an emergency protocol. I encrypted the local databases, implemented modern cryptographic hashing for all passwords, and forced a logout for all active users to secure their session tokens.
I then helped the client properly update their technical privacy policy documentation.
The result: Zero data breach. Zero fines. Zero scandals in British Columbia.
Maintenance is easier to price against the cost of doing nothing. What does one day of downtime cost you? If checkout crashes, that is revenue lost outright. An unmaintained app also drifts out of compatibility with each annual iOS and Android release, and is eventually pulled from the stores.
I refuse to talk about maintenance as a "cost." It is a massive defensive investment for your business in Vancouver.
To understand why, you have to look at the exorbitant price tag of technical inaction:
How much does a single day of downtime cost you? If your e-commerce checkout crashes, that is raw revenue burning in real time. If your booking service goes offline, your customers go straight to the competitor across British Columbia.
Every industry has its own technical emergencies. Maintaining an e-commerce app requires completely different reflexes than maintaining a medical platform in Vancouver.
There is absolutely no room for error. GDPR and HIPAA compliance audits must be constantly anticipated. Patient data security requires regular penetration testing to ensure the backend architecture remains bulletproof. I also actively maintain vital features like offline modes, which are essential for rural practitioners traveling across British Columbia.
The rhythm is highly seasonal. The goal is to have a flawless, stress-tested application ready right before the summer or winter peaks in Vancouver. Maintenance focuses heavily on offline mode reliability (for foreign tourists without cellular data) and the real-time synchronization of booking databases. A crashing app in the middle of August is disastrous.
It includes absolute technical peace of mind. Practically, it covers critical bug fixes, OS compatibility updates for new iOS/Android versions, and proactive live monitoring (using Crashlytics). It is the foundation for survival.
For blocking bugs (like a checkout crash), intervention happens in hours, not days. I isolate the root cause and push the hotfix to the stores immediately. Apple and Google then take over for the final review process.
Yes, automated probes watch the code constantly. If the app collapses on a Sunday night in British Columbia, the system captures the logs instantly. I get the alert before your users even have time to complain.
We always start with a deep technical audit. I read the code, map out the technical debt, and find the immediate security flaws. Then, we run a stabilization sprint. We build nothing new until the foundation is solid.
The key point: Apple and Google release 4 to 6 major system updates every year. You must keep pace, or risk your application breaking entirely or being removed under the App Store Review Guidelines.
This is exactly why maintenance exists. We anticipate these breaks using OS beta versions. If an unexpected break still happens in production, I deploy a rapid hotfix to restore access for your users immediately.
I embed professional tools like Sentry and Firebase Crashlytics. These silent digital probes tell me exactly which line of code failed and on which specific smartphone model, without the user lifting a finger.
Absolutely. Trust requires total transparency. You receive a jargon-free summary: crashes prevented, bugs fixed, loading times tracked, and technical forecasts for the following month's roadmap.
Yes, this is called evolutive maintenance. Depending on our service agreement tier, we reserve a specific block of monthly hours exclusively dedicated to growing the app and building what your users request.
It is incredibly simple. You own most your code and your administrator accounts (Apple, Google, Firebase). If you want to leave, I hand over updated documentation and you are free to go.
Ready to launch your app in Vancouver?
You have the idea. You know your market in British Columbia. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start.
Book a free call →30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.