Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
One single point of contact, from concept to publication. 12 years of experience. 15+ apps delivered.
In short: I build iOS and Android apps for clients in Vancouver (662,248 residents) and across British Columbia. One single point of contact, 12 years of experience, delivery from concept to publication in 8 to 16 weeks.
Google Play hosts over 2 million apps.
How is yours going to stand out in Vancouver?
It will not be with average design or constant bugs.
Users are ruthless.
A slow app means an immediate uninstall.
The key advantage of an expert developer is complete mastery of this chaotic environment.
Android means thousands of different screen sizes. Processors that vary wildly.
Building an Android app development project in Vancouver requires extreme rigor.
You have to know Google's rules. Battery constraints. Ever-stricter permissions.
I handle all of that for you.
My goal is for your app to become obvious and essential for your customers in the British Columbia area.
Not just another digital paperweight.
We set a real strategy. We build it cleanly. We launch it successfully.
Building an app is not just writing lines of code in a basement.
It is a complete lifecycle.
We start with design. We do not draw randomly. We apply Android guidelines so the user in Vancouver feels right at home.
Then comes the code. We connect the app to your servers. We handle offline modes.
But the biggest part of the work comes after. Testing and publishing.
In short, publishing on the Google Play Store has become a real obstacle course.
Google has toughened its rules to clean up its store.
Today, for a new developer account, Google requires you to test the app with 20 different testers for 14 consecutive days.
No testers? No publication.
Then, you have to fill out the tedious data safety form.
Explaining exactly what you do with the user's location, photos, or contacts.
It is a question of trust.
All of this happens in the Google Play Console. It is the dashboard for your application.
I manage all this administrative and technical complexity for you. So your project launches smoothly in Vancouver.
My primary role is to protect your budget. Did you know that most an app's features are never used?
From Cannes, I help my clients avoid this massive waste. With 12 years of experience on iOS and Android, I know exactly where the money should go. We cut the fluff to focus on what brings actual value to your audience.
The key advantage: an app that launches fast, tests the market, and costs the right price. It's a matter of logic. Let's build the essentials first.
You are launching your project in Vancouver.
And you are probably wondering who to work with to build your mobile app.
It is the first major decision you have to make. Some people think that to succeed, you absolutely need a big agency right around the corner. Others believe they should outsource to the cheapest team they can find overseas.
Both options come with serious tradeoffs.
A big agency will assign your project to a junior developer you have never met. An offshore team will deliver code you cannot read, three weeks behind schedule, with zero accountability.
The most important factor in the success of an app is not just the code. It is communication.
When you work with me, you get one dedicated expert with 12 years of experience and over 15 delivered projects. Not an account manager. Not a rotating team. One person who knows your project inside out.
Vancouver runs on Pacific time, which is nine hours behind me. That sounds like a problem and is usually the opposite: you send feedback at the end of your day, I work while you sleep, and there is a new build waiting when you open your laptop. It only breaks down if a project needs live conversation every day, which most do not.
Making that rhythm work is a matter of discipline rather than luck. It needs written decisions instead of remembered ones, a build you can install every week rather than a demo you watch me give, and a habit of asking questions in batches rather than one at a time. Done properly, the effective pace is a full review cycle every day, which is faster than most co-located projects manage — the gap stops being dead time and becomes the time the work happens in.
Vancouver's mix of tech, film and outdoor industries produces a recognisable split in the work. Consumer products where the design bar is high and the competition is one tap away, and field tools for people working somewhere without reliable signal. Those pull in opposite directions: the first spends its budget on polish, the second on resilience. Deciding which one you are building, out loud and at the start, prevents the most common failure — a product that is neither beautiful enough nor robust enough because the effort was split down the middle.
There is a Canadian point worth settling early too. Depending on your users and your sector, data residency may not be a preference but a requirement, and British Columbia has historically been strict about where public-sector information is stored. Choosing a hosting region on day one costs nothing. Moving a live database between countries after launch is possible, tedious and entirely avoidable.
With Invent Better you get an installable build every two weeks, even when it is incomplete. That is the difference between following a project and waiting for one. You have access to the code repository from day one, and every decision is written down rather than remembered. A disagreement surfaces after two weeks, not at final delivery.
Software development is far too often treated as a terrifying black box.
In many traditional projects, you sign a massive specification document, you pay a hefty deposit, and then you just wait. For months, you receive nothing but vague updates. A few reassuring emails. A lot of "trust us, it is coming along great."
And then the day of the final big reveal in Vancouver arrives... and your heart sinks. The product looks and feels nothing like what you envisioned. But it is entirely too late, and your budget is completely gone.
The most important factor: when you work with me, that black box simply does not exist. Everything is entirely transparent.
You have a massive idea to disrupt your market in Vancouver.
That is great. Now, we are going to cut that idea right down.
Why?
Because most app features are never used.
In short, we are going to build a Minimum Viable Product (MVP).
We will focus on the single feature that truly brings value to the user in Canada.
We build this V1 quickly.
Then, we send it to the 20 testers mandated by Google Play rules for new accounts.
Those 14 days of mandatory testing are not a constraint. They are an opportunity.
It is a chance to see how the app behaves in real conditions on the streets of Vancouver.
To see where people click. Where they get stuck.
We adjust, we fix the silent bugs.
Then we publish.
Once on the market, your real users will dictate the next steps of the project.
If they scream for a new feature, we add it. Otherwise, we save your budget.
It is a question of financial and product logic.
Recently, I helped an e-commerce company that wanted to boost its local sales in Vancouver.
Their website worked fine. But on mobile, it was a disaster.
Most users abandon a journey if loading exceeds 3 seconds.
They needed a native Android app to build loyalty among their customer base in the British Columbia area.
In short, the goal was simple: make buying ultra-fast.
We developed the app in Kotlin.
For checkout, we integrated Google Pay directly and leveraged the NFC chip of Android phones to scan loyalty cards in-store.
That is the real power of a native app. Using the phone's hardware.
During the launch, we were very cautious.
Most users who encounter a bug never report it. They delete the app silently.
So, I set up strict alerts on Crashlytics.
On the very first day in Vancouver, we spotted a checkout bug on a specific version of Android 11.
Immediate fix. Update pushed to the store.
Zero lost sales. The app now generates one-third of the company's total revenue.
Treat an Android budget as a growth line rather than an expense, because that is how it behaves. Someone online will code something for almost nothing, and it will be slow, insecure and impossible to extend. The useful comparison is not one quote against another, but the cost of building it twice against building it once.
When talking budget for an Android app in Vancouver, you have to change your perspective.
It is not an expense. It is a growth tool.
You can find someone on the internet who will code you something for almost nothing.
Spoiler: it will be a technical disaster. Termites in a house.
The app will be slow on half of your Canada customers' phones. Bugs will pile up. You will lose credibility.
In short, redoing a poorly coded app always costs more than doing it right the first time.
With me, you are not buying lines of code. You are buying a solution.
I do not have a reserved domain. I adapt to your market in Vancouver.
The key advantage of Android is its technical flexibility.
It is the nightmare of bad developers in Vancouver. There are thousands of different screen models. My job is to ensure the design adapts perfectly to all of them.
Recently, Google requires 20 people to test the app for 14 days before publication. This is to eliminate garbage apps from the store in Canada. I help you manage this step.
Kotlin. Java is the past. Kotlin is the official language recommended by Google. It is safer and prevents many silent bugs.
Yes, it will be in your name. It is a small one-time fee. You will be the sole owner of the app in Vancouver.
The most important factor is defining a threshold. We generally target the most recent OS versions to avoid useless development costs.
No. Android has its own visual rules (Material Design). Copying the iPhone will frustrate your Android users in Vancouver.
It can take 2 to 7 days, in addition to the famous 14-day testing period. We must anticipate this in the schedule.
Yes, the work does not stop at launch. Android evolves every year; the code must be updated for your clients in the British Columbia area.
You do. As soon as the final invoice is paid, you receive all the source code developed for your business in Vancouver.
Absolutely. Android is very open regarding hardware usage: Bluetooth, NFC, GPS, camera.
Ready to launch your app in Vancouver?
You have the idea. You know your market in British Columbia. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start.
Book a free call →30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.