Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your New York (8,336,817 residents) project, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
iOS and Android release 4 to 6 system updates every single year.
Every single one of these updates can break your application overnight.
A payment flow that worked flawlessly yesterday suddenly crashes because Apple changed a core security API. A login screen becomes entirely unusable on the newest Samsung device. Without regular maintenance, your app becomes technically obsolete in a matter of months in New York.
And that is not even the worst part.
If you let your code gather dust, you risk outright eviction from the stores.
The App Store Review Guidelines allow Apple to remove apps that have not been updated in too long. Your entire initial investment disappears with one click.
There is no single type of maintenance, but three distinct pillars. Each plays a crucial role in the survival of your project in New York.
If you ignore these three pillars, the punishment from the market is immediate.
The key point: without corrective maintenance, you lose user trust (a large uninstall after a technical bug). Without adaptive maintenance, your app eventually disappears from the stores. And without evolutive maintenance, your competitors in New York simply overtake you.
A mobile application is a living digital product. The moment you stop taking care of it, technical debt accumulates. It is like termites in a wooden house. At first, you see nothing. Eventually, everything collapses.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
I am not just a developer. I am also the guy who will tell you when a feature is a bad idea.
In 12 years of experience, I've seen too many projects fail because of overly complicated apps. My approach from Cannes? We keep it simple. I work with startups and SMBs to build iOS and Android apps that get straight to the point.
I am your product partner. If an idea doesn't serve your users, I will tell you. In short: it's a matter of trust.
The economy in New York is evolving fast. Very fast.
Local businesses can no longer settle for a basic, aging website. Digital transformation is happening everywhere across New York. And mobile devices have become the absolute center of this shift. 🚀
In short: your clients live with their phones in their hands.
It is an unavoidable reality that most global web traffic comes from mobile devices. If your business in New York is not easily accessible on their home screen, it is practically invisible to a massive chunk of your audience.
I help companies build this vital digital presence. Governments across United States are pushing small and medium businesses to adapt to these new consumer habits, and funding digital growth.
The observation is the same everywhere. The residents of New York want to order, book, or find information with a single tap, whether they are on their couch or commuting.
New York clients tend to arrive with the product already decided and a date attached to it. That is workable, but the date is the thing to be honest about first: an App Store review is not something either of us controls, and planning a launch without a week of slack in it is how a good build turns into a bad launch.
Review is the part people underestimate because it is invisible until it bites. Most submissions clear in a day or two, some take a week, and a rejection over something small — a missing privacy declaration, an account you cannot delete from inside the app, a sign-in option that Apple requires alongside yours — sends you back to the end of the queue. None of those are hard to fix. All of them are expensive on the Tuesday before a launch event, which is why I check them weeks earlier rather than at submission.
The six-hour difference is the other structural fact. Your morning is my afternoon, which gives us roughly three hours of genuine overlap every day. That is enough for a daily question and a weekly call, and it is not enough for a project that needs constant conversation. The pattern that works is a written decision log and a build you can install on your own phone every week — you review in your morning, I act on it in mine, and nothing waits a full day for an answer.
One more thing specific to New York: I am often not the only person quoting. Agencies here will present a team, a process and an account manager, and they are not lying about what that buys. What it does not buy is the person writing the code sitting in the conversation where the decision is made. On a first product, where most of the important choices are made in the first six weeks, that proximity is usually worth more than the headcount.
The work does not stop at publication. An app lives on systems that keep moving: iOS and Android each ship a major release every year, and an unmaintained app is eventually pulled from the stores. Invent Better plans for that in the original quote, rather than presenting it as a surprise six months after launch.
There is a very dangerous myth in the software industry. The belief that the work is completely finished the day your app goes live on the stores.
You push the launch button, the application becomes available in New York, everyone drinks champagne, and the development agency completely vanishes to work on their next client.
That is the absolute worst thing that can happen to your business.
A mobile application is not a painting that you hang on a wall and never touch again. It is a living, breathing organism.
Operating systems update constantly. Apple and Google change their strict security guidelines. Brand new devices with weird screen sizes hit the market every single month. And your users constantly change their habits.
Maintenance is about regularity and predictability. No more constant emergencies and hastily duct-taped code. Here is how we collaborate in New York.
Week 1: The Onboarding. I audit the current state of your application. I install professional monitoring tools (Crashlytics) and document the codebase. I list the immediate red flags. Your application now has a 24/7 digital security guard.
The classic monthly cycle is then organized logically:
Every quarter, we sit down for a deep review. We analyze performance trends, feedback from users in New York, and adjust the technical roadmap together.
You also receive a clear, jargon-free monthly report. You know exactly what was fixed, what was improved, and what needs to be watched closely in the coming weeks.
The most important factor is total transparency. Most users read reviews before hitting the download button. With this recurring process, we keep the app rating consistently high, protecting your business reputation.
A transparent, iterative process with zero surprises. You see the app grow every single week.
Preventive maintenance is what keeps your company off the front page of the local New York news for all the wrong reasons.
During a takeover, a routine audit sometimes turns up something alarming. The application, built two years earlier by an agency that had since gone bankrupt, was storing user passwords in plain text directly in the local database.
This is a direct and massive GDPR violation. It is a flaw that could cost tens of thousands in regulatory fines, not to mention the total destruction of customer trust in the brand.
I immediately triggered an emergency protocol. I encrypted the local databases, implemented modern cryptographic hashing for all passwords, and forced a logout for all active users to secure their session tokens.
I then helped the client properly update their technical privacy policy documentation.
The result: Zero data breach. Zero fines. Zero scandals in New York.
In short: we do not build everything. We build what your users actually need.
Maintenance is easier to price against the cost of doing nothing. What does one day of downtime cost you? If checkout crashes, that is revenue lost outright. An unmaintained app also drifts out of compatibility with each annual iOS and Android release, and is eventually pulled from the stores.
I refuse to talk about maintenance as a "cost." It is a massive defensive investment for your business in New York.
To understand why, you have to look at the exorbitant price tag of technical inaction:
How much does a single day of downtime cost you? If your e-commerce checkout crashes, that is raw revenue burning in real time. If your booking service goes offline, your customers go straight to the competitor across New York.
The long-term survival of an application depends entirely on its ability to handle the specific, heavy usages of its industry in New York.
Content delivery optimization is vital. Video lessons and heavy PDFs can cause the app size to bloat over time. I monitor video streaming performance and the rock-solid reliability of offline downloads for students across New York. The parental notification system must also remain perfectly synced through every single iOS and Android update.
The app must be an absolute rock during peak rush hours (12-2 PM and 7-9 PM). Active maintenance ensures the total reliability of the order flow under heavy server load. I track GPS API accuracy for delivery drivers, and I maintain the fragile technical bridges between the mobile app and the restaurant's Point of Sale (POS) software. A bug here destroys the dinner service.
It is the question nobody asks a freelancer and the one worth asking first. My answer is three concrete things: the code sits in a repository in your name from day one, decisions are written down rather than kept in my head, and the store accounts are yours. Another developer can pick it up without me. That is not a promise, it is an arrangement — and you can check it in the first week.
You do, entirely, and from the start rather than at the end. The repository is opened in your name, you have access during development, and there is nothing to claim at delivery. The same goes for the designs and the store accounts. The only thing worth discussing is if you want to reuse a component I wrote elsewhere — I say so before using it, not after.
We fix it and resubmit, and that is part of the project. A rejection is not a rare accident: Apple checks dozens of points, and the common reasons are predictable — a test account that does not work, a permission requested with no explanation, an advertised feature that is not there yet. I deal with those before submitting, which guarantees nothing but avoids most of it. You never have to handle the exchange with the reviewer.
Yes, and you should know that before building on one. Apple and Google can remove an app that breaks their rules, and they change those rules regularly. Abrupt removals mostly hit apps that collect data without saying so, copy a brand, or have not been updated in a long time. It is also why a web presence stays useful alongside: nobody can take that one away from you.
It keeps running, and you keep everything needed to keep it alive: the code, the accesses, the signing keys, the documentation. I do a written handover rather than a file transfer — what was built, why, and where the traps are. It is half a day of work that saves whoever comes next several weeks of reverse engineering, and I would rather we parted that way.
Before any quote, there is a list to gather: the code repository, the App Store Connect and Google Play accounts — in your name, not the provider's — the Android signing key, and access to the hosting and database. The signing key is the critical piece: without it, the app can no longer be updated, it has to be republished under a new identifier, and you start again from zero installs.
Wherever you decide, and it is a decision to take early because it is expensive to undo. For most projects a European host is enough and keeps GDPR simple. For health data the hosting has to be certified, which narrows the choice and weighs on the budget — better learned on the first call than on launch day. In every case, the accounts are in your name.
I know before you see the review. A crash reporting tool sends the error with the device, the OS version and the exact place in the code — with no personal data. Without it, you discover bugs through store reviews, which is to say too late and in public. It is one of the few things I set up on every project, however small, because it costs almost nothing and changes everything.
On the code side, yes: every released version is tagged and we can return to the exact state of a delivery. On the store side it is more nuanced — Google lets you halt a rollout, Apple expects a fix to be published. The real protection is upstream: a staged rollout on Android, a real testing phase, and updates small enough that you know what broke.
It works, then it degrades slowly, and one day it stops launching. iOS ships a major version every September, Android every year, and each one breaks something. An app left alone for eighteen months usually costs more to bring back than the maintenance would have. You can stop — it is your call and I will not bill you a subscription for nothing — but decide it knowingly.
While you hesitate, your competitors in New York are moving forward.
The mobile world moves fast. Very fast. Today, most global web traffic comes from mobile devices. If you keep pushing back the creation of your app, someone else will happily take your spot in New York.
But be careful, do not confuse speed with haste. Launching an unstable application is the worst possible strategy.
In short: you have to act fast, but above all, you have to do it right. ⏳
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.