Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
One single point of contact, from concept to publication. 12 years of experience. 15+ apps delivered.
In short: I build iOS and Android apps for clients in Los Angeles (3,979,576 residents) and across California. One single point of contact, 12 years of experience, delivery from concept to publication in 8 to 16 weeks.
Your app is crashing and nobody is telling you.
You think everything is fine because your customer support inbox in Los Angeles is empty.
Spoiler: that is very bad news.
The reality is that most users who encounter a bug never report it. They do not hunt for your contact form. They delete the application and move on with their lives.
Meanwhile, your competitors in Los Angeles with actively maintained apps are taking your users. The scariest part? You do not even realize it is happening.
Without monitoring tools and active maintenance, you are flying a plane completely blind.
Forget about code for a minute. Let's use a car analogy to understand the real stakes in Los Angeles.
The oil change represents security patches. You do not see the clean oil when you drive. It does not make the car go any faster. But if you skip it, the engine seizes in the middle of the highway. In an app, this is what protects your users' private data.
Rotating your tires represents OS compatibility updates. When Apple or Google release a major system update, the rules of the road change. If your app keeps its old tires, it will crash. We have to adapt the code so it keeps driving straight.
The annual inspection is the technical audit. Once a year in Los Angeles, we look under the hood. We analyze load performance, database query speed, code cleanliness, and crash rate trends.
Roadside assistance is the emergency fix. A critical bug blocks all payments on a Friday night? I am on it within hours. We fix it, we restart.
Based in Cannes, I work with clients all over France and internationally. But distance changes nothing about my level of commitment.
For 12 years, I've been creating iOS and Android apps for SMBs and startups by putting human connection first. I immerse myself in your projects as if they were my own. You have my direct number, we call each other when needed, and we move forward together.
The most important factor for a successful application comes first from a great human relationship. That is the core of my approach.
The economy in Los Angeles is evolving fast. Very fast.
Local businesses can no longer settle for a basic, aging website. Digital transformation is happening everywhere across California. And mobile devices have become the absolute center of this shift. 🚀
In short: your clients live with their phones in their hands.
It is an unavoidable reality that most global web traffic comes from mobile devices. If your business in Los Angeles is not easily accessible on their home screen, it is practically invisible to a massive chunk of your audience.
I help companies build this vital digital presence. Governments across United States are pushing small and medium businesses to adapt to these new consumer habits, and funding digital growth.
The observation is the same everywhere. The residents of Los Angeles want to order, book, or find information with a single tap, whether they are on their couch or commuting.
Los Angeles brings a lot of media and entertainment work, where the app is one piece of something larger and the brand is already fixed. That is easier than it sounds: when the design language exists, the arguments about colour and type never happen, and the whole conversation stays on what the thing actually does.
It brings its own discipline, though. A brand built for print and film does not always survive contact with a phone. Type set at a weight that looks elegant on a poster can be unreadable at arm's length on a bright screen; a palette with beautiful low-contrast pairings can fail basic accessibility; a logo designed for a title card does not shrink to a tab bar icon. My job on those projects is often to protect the brand from a literal translation of itself, and to propose the smallest adjustments that keep the identity intact while making the screen usable.
Media projects also tend to be heavy with video and images, which is where mobile performance is actually won or lost. Full-resolution assets on a list view make an app that stutters and a data plan that evaporates. The work that matters here is invisible: resizing on the server, loading progressively, caching properly, and never blocking the interface while something downloads. It is unglamorous, and it is the difference between an app people keep and one they delete after a week.
The nine-hour gap means our working days do not really meet — your morning is my evening. That works well with a rhythm of weekly deliverables you review at your desk and I act on overnight, and it works badly with a project that needs live back-and-forth to move. If yours is the second kind, someone in your timezone will serve you better and I will say so rather than take the work.
Invent Better starts by removing, not adding. An app that does one thing properly ships in two months; one that does five things halfway never ships at all. Given that a large share of features planned in advance are never actually used, the useful question is not whether a feature would be nice, but whether anyone still uses the app without it.
Modern maintenance is not just about fixing what is broken. The ultimate goal is to prevent things from breaking before the update reaches your users in Los Angeles.
Here is the technical arsenal I deploy:
The most common scenario in Los Angeles is code takeover. You had an application built by another developer or agency, and today, you are left alone with an unstable product.
I do not judge the past; I secure the future. Here is the takeover methodology:
The Audit: It is like a doctor examining a patient for the very first time. I comb through the code, verify the architecture, analyze the crash data, and read the store reviews.
The Triage: We do not rewrite everything immediately. We prioritize. Security flaws and major crashes come first. Then performance bottlenecks. Finally, the minor interface glitches.
The Stabilization Sprint (2 to 4 weeks): This is the emergency surgery room. I fix the top 10 most critical issues. I install monitoring probes. I add automated tests to the most fragile parts of your application for your customers in California.
Cruising Altitude: Once stabilized, the app enters a standard monthly rhythm. You finally stop stressing out every time your phone rings because of a complaining customer.
A year ago, a local company from California contacted me in a panic. Their mobile app was crashing several times a day. Their store rating had plummeted. Negative reviews were pouring in, and the CEO was seriously considering shutting down the entire project.
Let's look at the facts.
I requested access to the code for a full one-week technical audit. The user interface was actually quite good, and the core idea was solid. The problem came from the foundations: deprecated libraries and terrible memory management.
I did not propose rebuilding from scratch. It was completely unnecessary.
I simply rewrote the critical most the codebase: the authentication flow and the checkout process. I hooked up Crashlytics to monitor what was happening live. I added robust automated tests to protect these specific user journeys.
I do not quote maintenance without looking at the app first, because technical debt and traffic differ in every case. So I work in levels. The essential level covers monitoring, critical bug fixes, and keeping the app compatible with each new iOS and Android release. Higher levels add feature work on a predictable monthly basis.
I do not provide cookie-cutter quotes without seeing the patient first. Every app in Los Angeles is unique, has different technical debt, and handles different traffic volumes. But here is how I structure my service levels.
The Essential level: This is life support. I provide 24/7 monitoring, fix critical blocking bugs, and ensure ongoing compatibility with new iOS and Android versions. Your app stays alive, functional, and compliant with store rules. It is your basic insurance policy.
The stakes regarding uptime and precision vary wildly from one market to another. Here is how I secure critical applications for these specific sectors in Los Angeles.
Media loading speed is everything. An app becomes sluggish quickly if poorly maintained. I ensure gallery fluidity, the pinpoint accuracy of property geolocation across the California map, and the absolute stability of API integrations with your existing real estate CRM. A listing that fails to load is a lost commission.
Security is the core of the contract. Frequent iOS and Android updates regularly change how Face ID and fingerprint sensors operate. I maintain these biometric authentication systems with absolute rigor. We also ensure continuous compliance with evolving banking regulations (KYC, PSD2) so the app is never blocked by authorities.
One condition and three criteria. The condition is frequency: an app lives on a home screen, and an icon opened once a year never pays for itself. If your customers come back weekly, one criterion out of three is then enough — it uses the phone itself, it has to work with no network, or it has a legitimate reason to bring people back. Otherwise a website does the same job for less, and I will say so.
An app idea cannot be patented as such; what can be protected is the name — a registered trademark — and the code, covered by copyright from the moment it is written. In practice the risk is almost never theft: it is taking six months to ship while someone else takes two. If it worries you, a non-disclosure agreement can be signed before the first call, without difficulty.
No, and starting without one is healthier. Scoping is about what the app does and for whom; the styling comes after, and it comes out better once the screens are known. If you already have an identity, we use it. If not, the first version can be plain and legible — which is not a fallback: plenty of apps would be better off staying that way.
Yes, and it is often the best money in the project. Clickable mockups put in front of ten people reveal in a week what a three-month build would reveal too late. You see where people hesitate, what they cannot find, what they do not care about. It is also what lets you remove features before paying for them rather than after.
Yes, always, and this is the one point I do not bend on. Both accounts are paid and created under your company's name; I work on them with delegated access. An app published under a provider's account is an app you do not control: you can neither update it nor transfer it without them. Apple's side takes a while to set up, so start early.
As late as possible. A sign-up screen on opening is the first cause of abandonment: the person has seen nothing yet and you are already asking for something. The good rule is to let them try, then ask for an account when it becomes useful — to find their data on another device, to pay, to be recognised. Plenty of apps gain users simply by moving that screen.
The simple rule: collect only what you actually use, say so plainly, and let people undo it. In practice that means a readable privacy policy, consent asked at the right moment rather than in one block at launch, and a way to delete an account from inside the app — Apple requires it. The privacy labels on both stores also have to match what the app really does.
Yes, and there is a rule to know before building a business model on it: anything consumed inside the app goes through Apple's or Google's payment system, which takes a commission. Selling a service consumed elsewhere — physical work, a delivered order — is charged normally. The difference is not a detail; it changes the price you need to display.
Nothing. No specification, no deck, no fixed budget. Thirty minutes is enough if you can answer two questions: who is going to use it, and what does it save them. If you have screenshots of apps you like, bring them — showing what you like is faster than describing it. The rest is my job to ask.
Three signals, and I say them on the call rather than in the third month. If nobody on your side can answer my questions during the build, it will not move. If the budget covers the build but nothing of the following year, the app will die quietly. And if the goal is to reassure an investor rather than serve a user, a mockup costs a hundred times less and does the same job.
Ready to launch your app in Los Angeles?
You have the idea. You know your market in California. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start.
Book a free call →30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.