Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your Dublin (1,173,179 residents) project in Leinster, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
You have an app idea.
If your target audience in Dublin expects premium quality, your choice of platform matters.
The most important factor is knowing where the value is.
iOS users spend 2x more in-app than Android users.
The Apple ecosystem attracts a customer base that is used to paying for quality, subscriptions, and premium services.
If you want to build an iPhone app in Dublin that generates solid revenue, you need to target the App Store.
But be careful. You do not just walk into Apple's store easily.
You have to respect their rules. Their design standards. Their technical requirements.
I am a freelance iOS developer.
My job is not just writing lines of code.
Launching an app costs money and time.
Should you launch on iOS and Android at the same time? Or start with iOS?
If you have a tight budget in Dublin, starting with iOS is often the best choice.
The most important factor is profitability.
iOS users spend 2x more in-app than Android users.
They are more likely to pay for subscriptions, premium services, and in-app purchases.
By developing for iPhone first, we validate your business model faster.
Furthermore, the hardware ecosystem is controlled.
There are only a handful of recent iPhone models.
This significantly reduces development and testing time compared to Android and its thousands of models.
We can focus on what matters: value for the user.
A clear interface, optimal performance, zero bugs.
Once the iOS app is a hit in Dublin and revenue is flowing, we use that budget to confidently fund the Android version.
Spoiler: this is the strategy Instagram and Clubhouse followed in their early days.
iOS development is about designing the perfect product for the most demanding clientele, before adapting it for the rest of the world.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
Are you having problems with your current app? Plummeting ratings? Unexplained slowdowns? They click. They quit. They forget.
It's the worst-case scenario. And that's exactly where I step in. Backed by 12 years of experience, I help businesses from Cannes rescue failing iOS and Android projects. I run the diagnosis, we identify the roadblocks, and we fix them to finally offer a smooth experience to your users.
In short: don't let a bad start ruin your idea. Let's correct the course together.
You are launching your project in Dublin.
And you are probably wondering who to work with to build your mobile app.
It is the first major decision you have to make. Some people think that to succeed, you absolutely need a big agency right around the corner. Others believe they should outsource to the cheapest team they can find overseas.
Both options come with serious tradeoffs.
A big agency will assign your project to a junior developer you have never met. An offshore team will deliver code you cannot read, three weeks behind schedule, with zero accountability.
The most important factor in the success of an app is not just the code. It is communication.
When you work with me, you get one dedicated expert with 12 years of experience and over 15 delivered projects. Not an account manager. Not a rotating team. One person who knows your project inside out.
Dublin is an hour behind me and full of companies whose head office is somewhere else, which usually means the app has to fit rules written in another country. Worth naming early: the constraint is rarely technical, it is which jurisdiction's data rules the product has to satisfy.
That question has a habit of arriving late and changing a lot. An app built for Irish users, then extended to a US parent company's customers, may suddenly need different consent flows, different retention rules and a different hosting region. None of those are difficult in themselves. All of them are painful once you have live users, because changing where data lives means migrating it, and changing what you collect means deciding what to do with what you already collected.
Dublin's concentration of large technology employers has a second effect worth being straight about: the local market for developers is competitive and expensive, and a lot of the enquiries I get are from people who have already tried to hire and found the timeline unacceptable. That is a legitimate reason to work with someone outside, and it also sets a fair expectation. I am one person. I can carry a product end to end and I can do it quickly, but I cannot replace a team, and if your project genuinely needs one I will tell you at the start.
The practical side is easy. One hour of difference means our working days are effectively the same, so questions get answered within the hour rather than the day, and a weekly call is enough structure for most builds. English is the working language throughout, which removes the small friction that translation adds even when everyone involved is competent in the other language.
With Invent Better you get an installable build every two weeks, even when it is incomplete. That is the difference between following a project and waiting for one. You have access to the code repository from day one, and every decision is written down rather than remembered. A disagreement surfaces after two weeks, not at final delivery.
Software development is far too often treated as a terrifying black box.
In many traditional projects, you sign a massive specification document, you pay a hefty deposit, and then you just wait. For months, you receive nothing but vague updates. A few reassuring emails. A lot of "trust us, it is coming along great."
And then the day of the final big reveal in Dublin arrives... and your heart sinks. The product looks and feels nothing like what you envisioned. But it is entirely too late, and your budget is completely gone.
The most important factor: when you work with me, that black box simply does not exist. Everything is entirely transparent.
Building an app is like building a house in Dublin.
You do not start painting the walls before laying the foundation.
The key advantage of my method is transparency.
Step 1: Scoping.
We define exactly what the app will do. We list the features. And above all, we anticipate Apple's requirements.
Step 2: The developer account.
This is the time to request your DUNS number if you do not have one. It takes time, so we do it right away.
Step 3: Development in Swift.
I code the application brick by brick.
You do not wait six months in the dark. I give you TestFlight access very quickly.
TestFlight is your VIP access.
You install the work-in-progress app directly on your iPhone in Dublin. You test, you give feedback.
Step 4: Preparation for App Store Connect.
We prepare the screenshots, the descriptions, and the famous data privacy questionnaire.
Step 5: Submission to Apple.
Apple processes 100,000+ app submissions per week.
Their team of humans will dissect our work.
The review period generally takes from 24 hours to a few days.
Step 6: The launch.
Your application is on the App Store. It is ready to be downloaded.
Zero improvisation.
A transparent, iterative process with zero surprises. You see the app grow every single week.
The healthcare sector demands absolute rigor.
Here is a case that comes up often: a connected medical tracking app.
On iOS, health has its own ecosystem: HealthKit.
The goal was to synchronize Apple Watch data (heart rate, sleep) with a simple and secure patient interface.
The key advantage here is the data protection offered by Apple.
We built a completely native architecture in Swift.
Security and privacy had to be flawless to pass the App Store review.
Apple is extremely strict about medical apps. nearly one submission in four is rejected, and this number is even higher for healthcare.
So we bulletproofed the permissions and the privacy questionnaire on App Store Connect.
The application was tested intensively via TestFlight by a small panel of patients.
The result?
Apple approval secured on the first try.
Today, the app holds a 4.8/5 rating on the App Store, driven by the ultra-smooth experience typical of iOS.
This is the level of excellence I apply for my clients in Dublin.
In short: we do not build everything. We build what your users actually need.
Quotes for an iPhone app can vary by a factor of three, which mostly tells you they are not describing the same work. A very low price usually means no real Swift expertise and no working knowledge of App Store review. The cost of a rejected submission is not the rebuild — it is the launch date you miss.
You will find quotes ranging from low to triple in Dublin for an iOS application.
If someone offers you an iPhone app at a ridiculously low price, be careful.
Creating for Apple requires real technical expertise in Swift and a perfect knowledge of the App Store.
In short, you do not just cobble together an iOS application.
Apple processes 100,000+ app submissions per week.
Their teams will not hesitate to block poorly finished or non-compliant apps.
A low-cost developer will ignore these rules to move faster.
The choice of platform also depends on your industry.
The key advantage of iOS is that it offers powerful native tools for certain sectors.
This is the king domain on iPhone.
With HealthKit, the app can read steps, heart rate, or sleep recorded by the Apple Watch.
This is a level of integration impossible to replicate elsewhere.
But beware, nearly one submission in four is rejected and Apple is uncompromising on health data management.
If you sell high-end goods in Dublin, the iPhone is essential.
Apple Pay allows the user to pay with a glance using Face ID.
Zero forms to fill out.
They click, they pay.
Not to mention integration with Apple Wallet for loyalty cards.
The main argument here is security.
The Apple ecosystem is closed. There are fewer viruses and gaping flaws than on other open systems.
For an app that handles money in Dublin, the "Available on the App Store" badge immediately reassures the client.
Not always, which is good news for the budget. An app that only handles its own user's data — a list, a tracker, a calculation — can keep everything on the phone and cost nothing to run. As soon as data has to be shared between people, synced across two devices, or seen by you on your side, a server is needed, and that is a cost that comes back every month.
It depends entirely on what was decided at the start, and it is one of the few choices that cannot be postponed. An app can keep its data on the device, let people work, then sync as soon as the network returns — with nobody pressing anything. It is essential the moment work happens in a warehouse, a basement, or on the road. Added afterwards, it often means rewriting half the app.
We pick a floor, and that choice has a price. Supporting older OS versions means more testing and giving up some capabilities. We look at who your users are: a consumer app and an internal tool deployed on a known fleet do not get the same answer. The floor can be raised later, when usage data shows nobody is left behind it.
It matters more than people think, because a heavy app is the first uninstalled when storage runs short. The weight rarely comes from the code: it is the bundled images and fonts. Loading images from the server rather than shipping them, and serving them at the right size, often halves it. That is invisible work, and it is the work that keeps the app installed.
Technically, sending costs almost nothing. What costs is everything around it: a server to decide what to send to whom and when, and enough care not to become intrusive. It is also the easiest mechanism to waste — a useless notification is the first cause of uninstalls, and an uninstalled app does not come back. Send few and make them useful, or send none.
Yes, with the user's permission, and how you ask matters as much as the feature. A permission demanded on first launch, with no context, is refused most of the time — and once refused it is painful to recover. Asked at the moment the person understands why, it is granted. Apple also requires a written explanation for every permission, and a vague one gets the app rejected.
Through the stores, and not instantly: Apple and Google review every version before it is published, and phones update at the pace of their own settings. So expect a share of your users to stay on an older version for weeks. That is why the server has to keep talking to previous versions, and why we avoid changes that break everything at once.
Often yes, and it all hangs on one thing: does your vendor provide a documented API. If they do, it is ordinary work. If they do not, or bill it per module, or refuse to open it to a third party, no app will work around that cleanly — workarounds exist and break at the vendor's next update. It is a question to put to your supplier before you put yours to me.
A website can be installed on the home screen, work offline and launch full-screen, with no store involved. It is a real third answer, and it is under-recommended because it earns less for whoever recommends it. Its limits: notifications stay restricted on iPhone, sensor access is partial, and you are not present in the stores — which matters if your customers look for you there.
Only if you have an audience in another language — and then it has to be designed in, not added on. Translation is not what costs; room is. German makes labels half again as long and overflows buttons drawn for English. Leaving room from the start costs nothing; redoing the screens afterwards costs days. The legal texts and the store listing count too.
Ready to launch your app in Dublin?
You have the idea. You know your market in Leinster. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.