Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
12 years of experience. 15+ apps delivered. One single point of contact, from concept to App Store and Google Play publication.
In short: for your Birmingham (1,144,900 residents) project in England, you work directly with me, not a middleman. 12 years of experience, 15+ apps delivered, and a transparent end-to-end process.
Google Play hosts over 2 million apps.
How is yours going to stand out in Birmingham?
It will not be with average design or constant bugs.
Users are ruthless.
A slow app means an immediate uninstall.
The key advantage of an expert developer is complete mastery of this chaotic environment.
Android means thousands of different screen sizes. Processors that vary wildly.
Building an Android app development project in Birmingham requires extreme rigor.
You have to know Google's rules. Battery constraints. Ever-stricter permissions.
I handle all of that for you.
My goal is for your app to become obvious and essential for your customers in the England area.
Not just another digital paperweight.
We set a real strategy. We build it cleanly. We launch it successfully.
Many people think an app is just a website put inside a box.
That is wrong.
Developing for Android means using Google's native tools to create a flawless experience.
Today, Google's recommended programming language is Kotlin. It replaced Java.
It is a modern, fast, and safe language.
For the interface, we use Jetpack Compose. And we follow the strict visual rules dictated by Google's Material Design.
The most important factor is understanding that the Android world is an open ecosystem.
Unlike Apple's walled garden, Android offers immense freedom.
You have access to endless hardware options. You can deeply customize the system behaviors.
You can even distribute your app outside the official Google store if needed.
This is perfect for internal enterprise tools in Birmingham.
But this freedom comes at a price.
There are over 24,000 active Android device models worldwide.
Small screens, large screens, foldable phones.
The app must adapt to every single one of them, without ever breaking the user experience.
That is the real job of an Android developer. Turning this technical chaos into a simple, smooth interface for your end user in United Kingdom.
The key point: the price depends on the technical complexity under the hood, not on the number of pages.
No agency. No sales rep. No project manager standing between us.
When you work with me, you talk directly to the person building your app. For 12 years, I have managed the creation of iOS and Android applications from A to Z from my office in Cannes. That means faster responses, less talk, and zero bad surprises on the invoice.
The key point: we save an incredible amount of time. I advise you, I design, and I develop with total transparency. It really is that simple.
The number one fear when starting an app project is losing control: you sign an estimate, hand over your idea, and hear nothing for three months. The way of working described here exists so that does not happen.
Three rules, the same on every project:
You test the app on your own phone every two weeks.
Birmingham work often comes from businesses with a physical operation behind the app — logistics, retail, trades. Those projects live or die on whether the app works with no signal in a warehouse or a van, and that decision has to be made in week one, because it shapes how everything stores data.
The reason it cannot wait is structural. An app that assumes a connection asks the server for what it needs and shows the answer. An app that works offline keeps its own copy of the data, decides what to do when two people change the same record in different places, and syncs in the background without the user thinking about it. Those are not the same app with a feature added; they are different architectures. Retrofitting the second onto the first is usually a rewrite, and I would rather tell you that in the first meeting than in the fourth month.
Businesses with vans and depots also have a second constraint that catches people out: the phone is not a desk. It is used one-handed, sometimes in gloves, sometimes in rain, often by someone who did not choose the app and does not want to be learning software. That pushes hard toward fewer screens, bigger targets, and as little typing as possible — scanning, picking from a list, or tapping a single obvious button. An app that requires careful input on a loading bay gets filled in later at the desk, from memory, which means your data is wrong.
Birmingham is also a genuinely multilingual city, and for a consumer-facing product that is worth a deliberate decision rather than a default. Shipping in English only is a perfectly reasonable choice; discovering after launch that a third of your intended users struggle with the sign-up form is not. Deciding it at the start costs a conversation. Deciding it afterwards costs a redesign, because screens laid out for English rarely hold a longer language without breaking.
An app can be built fast and cheap. What costs money is what comes next: code written without structure becomes impossible to change, and the smallest new feature means starting over. Invent Better charges for the work that makes a second version possible — tests, a readable architecture, and code another developer can pick up.
It is entirely possible to build a mobile application extremely fast and for very little money.
All you have to do is ignore every best practice, copy and paste random blocks of code from the internet, and cross your fingers hoping it holds together. On the day of your big presentation in Birmingham, the app will probably look fine.
But that thin layer of paint will crack almost immediately.
The second you get more than ten users trying to log in at the same time, the system will crawl to a halt. On mobile devices, user patience is brutally short. And slowness is always perceived as a broken product.
I work with clients everywhere, from France to Canada.
It does not matter if you are based in Birmingham or elsewhere, the method is the same.
The key advantage is asynchronous and transparent communication.
No need for three-hour meetings that lead nowhere.
We use tools like Slack, Trello, or Jira. You see exactly where I am.
Every week, you receive an update on your Android phone.
You test the new feature directly from your office in Birmingham.
If there is weird behavior on a specific Samsung model, you report it to me and I fix it.
I manage the entire Google Play Console.
Signing certificates, store descriptions, translation management, store listings.
You do not have to dive into this administrative complexity. You stay focused on your business. I handle the technical side.
It is a partnership. I am here to advise you, not just execute.
If I have to say no to a feature because it will slow down the project, I will tell you. That is my role as an expert.
A transparent, iterative process with zero surprises. You see the app grow every single week.
Let's take a concrete example.
A client contacted me to build a home services booking app, specifically targeting the England area.
The initial problem? The app had to target the general public.
And the general public uses Android. From all brands. At all price points.
The most important factor was managing Android's terrible fragmentation.
The app had to be as smooth on a five-year-old cheap Xiaomi as on the latest Samsung Galaxy S.
I rebuilt the interface using Jetpack Compose, Google's new design tool.
The result? Much lighter and more robust code.
We launched the app in Birmingham via a Staged Rollout on the Google Play Console.
A large first. We detected a strange crash that only happened on old Oppo phones using Crashlytics.
We fixed it the exact same day. Without the majority of users ever noticing.
Then we opened it to everyone.
The app maintained a 4.8-star rating on the Play Store. And the client was able to expand their service without fearing their servers would melt.
In short: we do not build everything. We build what your users actually need.
Treat an Android budget as a growth line rather than an expense, because that is how it behaves. Someone online will code something for almost nothing, and it will be slow, insecure and impossible to extend. The useful comparison is not one quote against another, but the cost of building it twice against building it once.
When talking budget for an Android app in Birmingham, you have to change your perspective.
It is not an expense. It is a growth tool.
You can find someone on the internet who will code you something for almost nothing.
Spoiler: it will be a technical disaster. Termites in a house.
The app will be slow on half of your United Kingdom customers' phones. Bugs will pile up. You will lose credibility.
In short, redoing a poorly coded app always costs more than doing it right the first time.
With me, you are not buying lines of code. You are buying a solution.
Every domain has its problems. Android often has the appropriate technical answer for your business in Birmingham.
One condition and three criteria. The condition is frequency: an app lives on a home screen, and an icon opened once a year never pays for itself. If your customers come back weekly, one criterion out of three is then enough — it uses the phone itself, it has to work with no network, or it has a legitimate reason to bring people back. Otherwise a website does the same job for less, and I will say so.
An app idea cannot be patented as such; what can be protected is the name — a registered trademark — and the code, covered by copyright from the moment it is written. In practice the risk is almost never theft: it is taking six months to ship while someone else takes two. If it worries you, a non-disclosure agreement can be signed before the first call, without difficulty.
No, and starting without one is healthier. Scoping is about what the app does and for whom; the styling comes after, and it comes out better once the screens are known. If you already have an identity, we use it. If not, the first version can be plain and legible — which is not a fallback: plenty of apps would be better off staying that way.
Yes, and it is often the best money in the project. Clickable mockups put in front of ten people reveal in a week what a three-month build would reveal too late. You see where people hesitate, what they cannot find, what they do not care about. It is also what lets you remove features before paying for them rather than after.
Yes, always, and this is the one point I do not bend on. Both accounts are paid and created under your company's name; I work on them with delegated access. An app published under a provider's account is an app you do not control: you can neither update it nor transfer it without them. Apple's side takes a while to set up, so start early.
As late as possible. A sign-up screen on opening is the first cause of abandonment: the person has seen nothing yet and you are already asking for something. The good rule is to let them try, then ask for an account when it becomes useful — to find their data on another device, to pay, to be recognised. Plenty of apps gain users simply by moving that screen.
The simple rule: collect only what you actually use, say so plainly, and let people undo it. In practice that means a readable privacy policy, consent asked at the right moment rather than in one block at launch, and a way to delete an account from inside the app — Apple requires it. The privacy labels on both stores also have to match what the app really does.
Yes, and there is a rule to know before building a business model on it: anything consumed inside the app goes through Apple's or Google's payment system, which takes a commission. Selling a service consumed elsewhere — physical work, a delivered order — is charged normally. The difference is not a detail; it changes the price you need to display.
Nothing. No specification, no deck, no fixed budget. Thirty minutes is enough if you can answer two questions: who is going to use it, and what does it save them. If you have screenshots of apps you like, bring them — showing what you like is faster than describing it. The rest is my job to ask.
Three signals, and I say them on the call rather than in the third month. If nobody on your side can answer my questions during the build, it will not move. If the budget covers the build but nothing of the following year, the app will die quietly. And if the goal is to reassure an investor rather than serve a user, a mockup costs a hundred times less and does the same job.
Ready to launch your app in Birmingham?
You have the idea. You know your market in England. Now, it is time to take action.
But not just in any random way. The key advantage of working together is absolute clarity. I will not sell you useless features. I will not make empty promises that I cannot keep.
In 30 minutes, you will know exactly where to start. No commitment. No technical jargon.
Book a free call →
30 minutes to start your project
Book a free call →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.