Mickael Romaniello
30 minutes, no slides, nothing to prepare.
Mickael Romaniello
30 minutes, no slides, nothing to prepare.
12 years of experience. 15+ apps delivered. One dedicated point of contact.
In short: I build iOS and Android apps for clients in London (8,982,000 residents) and across England. One single point of contact, 12 years of experience, delivery from concept to publication in 8 to 16 weeks.
I build mobile applications the way a craftsman builds a house. With solid foundations.
I've been doing this job for 12 years from Cannes, designing iOS and Android apps meant to last. I refuse sloppy work. The key advantage of this method? Your application won't collapse at the first Apple or Google update.
I create clean tools that are easy to maintain and ready to evolve alongside your SMB or startup. Work done with care is a profitable investment for the long run.
Publishing an app is most the work. Maintaining it is the remaining a large share.
Most businesses in London celebrate their app launch on the stores.
And then? Nothing.
The code slowly rots. Nobody watches the crash reports. Nobody anticipates when a new version of iOS or Android changes the rules.
The app that was supposed to scale your business becomes a massive liability.
Let's look at reality.
You just bought a brand new car. If you never change the oil, the engine will seize in two years. For a mobile application, it is exactly the same concept.
The hidden cost of inaction is invisible at first, but it hits hard. Users hate broken software.
There is no single type of maintenance, but three distinct pillars. Each plays a crucial role in the survival of your project in London.
If you ignore these three pillars, the punishment from the market is immediate.
The key point: without corrective maintenance, you lose user trust (a large uninstall after a technical bug). Without adaptive maintenance, your app eventually disappears from the stores. And without evolutive maintenance, your competitors in London simply overtake you.
A mobile application is a living digital product. The moment you stop taking care of it, technical debt accumulates. It is like termites in a wooden house. At first, you see nothing. Eventually, everything collapses.
London is one hour behind me, which in practice means we work the same day — a question at ten is answered by eleven. It is the closest thing to working with someone in the same office that remote work allows, and it is why most of my English-language projects have been British ones.
That overlap is worth more than it sounds. On a project spread across a real timezone gap, a single misunderstanding costs a day: you ask, you wait, you get an answer that reveals a second question, you wait again. With London, the same exchange happens over a coffee break. Over a three-month build, that difference is not a convenience, it is several weeks of calendar time that never get lost to waiting.
London projects tend to arrive further along than most. People have usually done market research, sometimes have a designer already engaged, and often have a clear view of who the app is for. That makes my job narrower and more useful: not deciding what to build, but saying honestly what each part costs, which pieces can wait, and where the design as drawn will fight the platform rather than work with it.
The one thing worth settling early on any UK project is where the data lives and which rules apply to it. Since the UK left the EU it maintains its own data protection regime alongside GDPR, and if your users are spread across both, you are working under both. I am not your lawyer and will not pretend to be, but the practical consequences land in the architecture — where the database sits, what gets logged, how long records are kept — and those are decisions that are cheap on day one and expensive after launch.
You are launching your project in London.
And you are probably wondering who to work with to build your mobile app.
It is the first major decision you have to make. Some people think that to succeed, you absolutely need a big agency right around the corner. Others believe they should outsource to the cheapest team they can find overseas.
Both options come with serious tradeoffs.
A big agency will assign your project to a junior developer you have never met. An offshore team will deliver code you cannot read, three weeks behind schedule, with zero accountability.
The most important factor in the success of an app is not just the code. It is communication.
When you work with me, you get one dedicated expert with 12 years of experience and over 15 delivered projects. Not an account manager. Not a rotating team. One person who knows your project inside out.
With Invent Better, the person who understands your project is the person who writes it. No sales representative, no account manager in between, no handover between three teams. You talk to the developer from the first call through to launch. On a first product, where most of the decisions are made in the first six weeks, that proximity is worth weeks of calendar time.
To properly maintain an application in London, you cannot just wait for an angry customer to email you. You need professional health sensors embedded in the code.
The most common scenario in London is code takeover. You had an application built by another developer or agency, and today, you are left alone with an unstable product.
I do not judge the past; I secure the future. Here is the takeover methodology:
The Audit: It is like a doctor examining a patient for the very first time. I comb through the code, verify the architecture, analyze the crash data, and read the store reviews.
The Triage: We do not rewrite everything immediately. We prioritize. Security flaws and major crashes come first. Then performance bottlenecks. Finally, the minor interface glitches.
The Stabilization Sprint (2 to 4 weeks): This is the emergency surgery room. I fix the top 10 most critical issues. I install monitoring probes. I add automated tests to the most fragile parts of your application for your customers in England.
Cruising Altitude: Once stabilized, the app enters a standard monthly rhythm. You finally stop stressing out every time your phone rings because of a complaining customer.
Preventive maintenance is what keeps your company off the front page of the local London news for all the wrong reasons.
During a takeover, a routine audit sometimes turns up something alarming. The application, built two years earlier by an agency that had since gone bankrupt, was storing user passwords in plain text directly in the local database.
This is a direct and massive GDPR violation. It is a flaw that could cost tens of thousands in regulatory fines, not to mention the total destruction of customer trust in the brand.
I immediately triggered an emergency protocol. I encrypted the local databases, implemented modern cryptographic hashing for all passwords, and forced a logout for all active users to secure their session tokens.
I then helped the client properly update their technical privacy policy documentation.
The result: Zero data breach. Zero fines. Zero scandals in England.
Maintenance is easier to price against the cost of doing nothing. What does one day of downtime cost you? If checkout crashes, that is revenue lost outright. An unmaintained app also drifts out of compatibility with each annual iOS and Android release, and is eventually pulled from the stores.
I refuse to talk about maintenance as a "cost." It is a massive defensive investment for your business in London.
To understand why, you have to look at the exorbitant price tag of technical inaction:
How much does a single day of downtime cost you? If your e-commerce checkout crashes, that is raw revenue burning in real time. If your booking service goes offline, your customers go straight to the competitor across England.
Every industry has its own technical emergencies. Maintaining an e-commerce app requires completely different reflexes than maintaining a medical platform in London.
There is absolutely no room for error. GDPR and HIPAA compliance audits must be constantly anticipated. Patient data security requires regular penetration testing to ensure the backend architecture remains bulletproof. I also actively maintain vital features like offline modes, which are essential for rural practitioners traveling across England.
The rhythm is highly seasonal. The goal is to have a flawless, stress-tested application ready right before the summer or winter peaks in London. Maintenance focuses heavily on offline mode reliability (for foreign tourists without cellular data) and the real-time synchronization of booking databases. A crashing app in the middle of August is disastrous.
This is my daily reality. Most my clients come to me with legacy code. I do not judge the past work; I audit it, document it, and stabilize it. It is a surgical operation to get your business project back on track.
Yes, most my operations are handled remotely with clients across the country. The code lives in the cloud, and so do the monitoring tools. We sync via video calls, which is far more efficient than physical meetings.
For clients on the Premium SLA tier, Crashlytics alerts reach my phone directly 24/7. If there is a revenue-blocking crash, I log in and deploy an emergency hotfix immediately, regardless of the day.
Directly and without middlemen. There is no account manager blocking access. You get full visibility on a shared tracking board (Trello/Jira), and we hold a strategic monthly review. The communication is brutally clear and jargon-free.
The key advantage: I guarantee absolute transparency. You get direct admin access to all monitoring tools. If a regression bug is ever caused by one of my code updates, I fix it immediately at my own expense.
Software security requires commitment, but I do not hold clients hostage. We generally operate on annual agreements with quarterly check-ins, allowing us to adjust the hourly volume to the real needs of your market in England.
I look strictly at raw data: cold startup time, database query response latency, and the crash-free user rate (which must remain steadily above a large share). It is pure, indisputable mathematics.
I am an expert in Native (Swift/Kotlin) and Flutter. For Flutter, it is a resounding yes. For React Native or older web-hybrid technologies (Ionic, Cordova), I will transparently refer you to specialized colleagues to ensure top quality.
A deep codebase audit takes between 3 to 5 business days, depending on app complexity. I deliver a detailed written report categorizing issues into three buckets: red (security/crashes), orange (performance), and green (UI/UX details).
We anticipate aggressively. If you run e-commerce before Black Friday, we run server load tests in early November. We optimize database queries and implement a feature freeze to guarantee a large stability during the peak rush.
While you hesitate, your competitors in London are moving forward.
The mobile world moves fast. Very fast. Today, most global web traffic comes from mobile devices. If you keep pushing back the creation of your app, someone else will happily take your spot in England.
But be careful, do not confuse speed with haste. Launching an unstable application is the worst possible strategy.
In short: you have to act fast, but above all, you have to do it right. ⏳
30 minutes to start
Book →Most of my projects run remotely, and in practice that changes very little. We talk over video whenever you need to, not only at major milestones, and you can reach me with questions at any point during the project — I always answer.
Once we are working together, travelling to meet you on site can absolutely be arranged if your project calls for it. Travel costs are quoted separately, upfront and with no surprises.